Luxury Watch Marketing Techniques Anti-Charisma

Luxury Watch Marketing Techniques

Firstly the clock in general is the worst invention of Man-kind. Because the clock keeps us slaves to time. We must be here at this time and there at that time and if we are noncompliant we lose our homes and die in the gutter. So goes modern society. Time management is crucial. The more effective one manages their time the safer and more secure in their lot they will be.

The mobile phone has rendered redundant the notion of a wrist bound clock since the mobile has an inbuilt clock as well as all the other technologies converging into the one device. So why the enduring popularity of watches? It seems that the wrist watch has some supernatural quality that makes it more than just a way to tell the time. Its a status symbol its a piece of jewellery acceptable for men to wear its a sign of masculinity somehow - I believe linked to the bread-winner archetype. Kept in special shops where one must ring a buzzer by pressing a steel button by the street door, the staff inside hear and look at you and if you look respectable they also press a button inside which unlocks the door. You go in and pay 90$ to get your watch battery replaced. And here lies the salient point: A watch can be got from a cheap goods shop for $2. Why then am I paying $90 for a mere watch battery??! Is the quality of my Rolex so much better than the $2 watches that it justifies the huge maintenance price? and the huge purchase price too!!? the answer? A brand name watch is a status symbol and you pay a premium above and beyond any conceivable quality advantage for the privilege of wearing the same watch that a superstar adorns themselves with in a magazine. Of course this presents a problem for Geneva the moment Brad Pitt starts wearing $2 watches....

The watch companies do two things to market their consumer gizmos. Firstly they associate Porsches and Supermarine Spitfires and F14 Tomcats and SR71 Blackbirds with their watches. Now a days you can get a watch that Brietling says is a : "Spitfire Pilots Watch" Or Tag Heuer has a glass case with a picture of an old Porsche Carera 911 and a watch they call the "Carerra" and a pair of leather driving gloves slapped into the glass case for good effect, basically trying to trick the fat business man into believing that he is all but sitting in a Porsche driver's seat about to take off for a sun drenched fang down the Cote De Azure. In his personal Porsche. The watch is put forth to make its wearer feel like a fighter pilot or a racing car driver. Marketing. Marketing at its finest actually. It at first glance seems tacky and over the top but at second glance you young men get a tingle up your spines when you see the sparkly "time Pieces" and read the slogan on the cardboard poster of John Travolter it reads:

"My career actor, My profession Pilot."

This clever ditty says to you: "Yes your a guy with a day job, but also your a vicious hero in your other regard, all because you wear the same watch as Johnny there"